Masterclass: Prove It. Professionalism in the AI age. Free session, 45 minutes, 17 September 2026.

The Baseline Method

Four levels. Everything we run maps to one of them.

One vocabulary across the labs, the programme and the Gap Check, so you always know what you are being asked for and what you are getting.

  1. 01

    Aware

    You can follow what is happening and ask the right question.

    You can follow a conversation about the change and ask a question that is worth answering. Most awareness training stops here and calls it done.

  2. 02

    Applying

    You use the tools in your own work and get a usable result.

    You use the tools on your own tasks and get a result you can use. Useful, and not enough on its own — a good result you cannot judge is still a risk.

  3. 03

    Assessing

    The new floor

    You can judge what comes out, defend it, and say no to it.

    You can look at what comes out, say whether it holds, defend it to someone senior, and refuse it when it is wrong. This is the level the job now assumes.

  4. 04

    Building

    You design and commission the thing itself.

    You design the thing itself: the process, the requirement, the system someone else will be handed. Not everyone needs this, and it is not what eight weeks buys you.

Why Level 3

Level 3 is the new floor for anyone who signs off on work.

The New Baseline takes you to Level 3 in eight weeks. The Labs move you one skill at a time, each one tagged with the level it works at, so you can build towards the same place without committing to the full programme.